The Shirt Factory

The Shirt Factory in Glens Falls, NY is a historic building that has evolved into a dynamic hub for artists, makers, and small businesses. As both a tenant and a designer, I’ve had a unique perspective on the challenges of attracting visitors and fostering a cohesive identity for the space. Through branding, wayfinding, and digital strategy, I’m working to bring greater consistency to the building’s presence—with the goal of enhancing both its recognition and the overall experience for visitors.

Contributions

Branding

Signage

Maps

Web Design

Marketing Assets

Historic brick building with large windows and signs indicating multiple uses such as shops and galleries. Entrance features a "Welcome" sign and a "Shops Open Inside" signboard.

Identity

Although I did not design the original logo this is based on—I did enhance the form and bring distinct colors and guidelines for the branding.

Outdoor Signage

Planned for 2025

Street view of The Shirt Factory with a red and white striped tent and sign advertising shops, artists, galleries, services, classes, and events.
Brown brick building labeled 'The Shirt Factory' with parking lot and cars in the foreground. A red and white tent structure is visible to the left.
Gold-02.jpg

Sandwich Boards

Planned for 2025

Maps

Designed for the lobby entrance, stairwells and for strategic placement around the outside property.

Wayfinding

Directional sign with a right arrow icon and text indicating more shops and vendors. Lists studios numbered 117-119, restrooms with icons for male, female, and accessible, and stairs to the 2nd and 3rd floors with no garden level access.
Sign with yellow arrow pointing down-left, text "More Shops & Vendors Downstairs" and "Narrow stairs. Watch your step!"
Directional sign for shops and vendors, stairs, and restrooms. Arrow icon indicates shops upstairs and downstairs. Stairs lead to 2nd floor and garden level. Restrooms are around the corner.
Directional sign for shops and vendors including studios, stairs, and exit information

Tenant Social Promo Video

I worked with Goldenrod Design Studios in producing these holiday videos, promoting various tenants in the building.

Production: Shane Johnson

Filming & Editing: Christian Meyer @ Goldenrod Design Studio

Social Event Marketing

The Shirt Factory hosts a variety of year-round events. I’ve introduced a distinct, repeatable and consistent bold styling.

Spring is Sweet! event poster by The Shirt Factory, celebrating maple products with vendors and food trucks on April 19, 2025.
Apple vs Pumpkin Fall Throwdown event poster, October 11, 2025, 11am-5pm. Features fall-themed graphics, pumpkins, apples, leaves, and mention of pumpkin painting and fall-themed food.
Poster for ADK BBQ Competition 2024 at The Shirt Factory, featuring BBQ tools and flames on a red background. Event on Saturday, Oct 11, 11am-5pm in Glens Falls.
Valentine's Day event poster with pink background. Text reads: "The Shirt Factory presents Valentine's Day One-Stop-Shop, Saturday, February 1st & Saturday, February 8th." Icons of gifts, hearts, candles, flowers, and love-themed graphics.
Poster for "Winter Meltdown Spicy Food Festival" at The Shirt Factory on March 15, 2025, featuring spicy food images and illustrations.